It seems as if 90% of the websites we review on a monthly basis identify list building as one of their biggest goals.
And yet the vast majority of those websites?
They have hardly any opportunities for their visitors to subscribe to their email lists.
That’s like bemoaning your lack of matches on Tinder when you haven’t even swiped right on anybody.
Does this sound like you? If so, I get it. There are a number of reasons you might be neglecting your opt-ins. Reasons like:
You don’t know how to collect emails from your website.
You’re overwhelmed with possibilities and need more direction on which to choose.
You don’t know how to find the tools and plugins to get these opt-in forms on your site.
You just don’t know the best practices to set them up.
Regardless of why you’re not collecting emails yet (or collecting emails passively), I’m here to help.
I’m going to show you every single place to put an opt-in form on your website, complete with the tools to make it happen, and the best practices the pros use to make these methods uber-effective.
Oh, and they’re ranked by effectiveness.
I’ve also created a cheatsheet of all of all of these opt-in opportunities so you can jump right in.
If you’ve already gotten a handle on the tools and best practices, here’s the TL;DR:
Opt-in #1: The Landing or Squeeze Page
Opt-in #2: The In-Content Email Capture
Opt-In #3: Product Page Calls to Action
Opt-In #4: A Link as a Menu Option
Opt-In #5: Before the “Read More” Tag on Your Homepage
Opt-In #6: The Hospitable Welcome Mat
Opt-In #7: The Classic Pop-Up
Opt-In #8: The Attention-Grabbing Feature Box
Opt-In #9: Below your Menu on Pages
Opt-In #10: On Your About Page
Opt-In #11: The Contact Page Capture
Opt-In #12: The Slider Subscription Form
Opt-In #13: The Side Pop-Out Button
Opt-In #14: The Easy Comment Checkbox
Opt-In #15: The 404 Squeeze Page
Opt-In #16: The Breadcrumbs Subscribe Link
Opt-In #17: The Top Bar CTA
Opt-In #18: The Traditional Sidebar Form
Opt-In #18.1: The Custom Sidebar Capture
Opt-In #19: The Hidden Footer Form
Opt-In #20: The RSS Subscription Link
These are sorted by estimated expected conversion rate. If one of these opt-in forms is predicted to convert at 3-5%, you can expect for every 100 visitors, 3-5 people will subscribe.
These estimates are based on our data, our own opt-ins, and research of other websites and conversion rates. These are the opt-in rates you should be able to get if you follow the best practices.
Read on to learn exactly why these work, how to make them work for you, and how to squeeze every last email out of your opt-ins.