Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success.
#1: Review Facebook’s Terms of Service
Facebook periodically changes its rules and regulations about contests and other promotions. Be sure to check the Facebook Guidelines page before you launch your contest.
#2: Set a S.M.A.R.T. Goal
A S.M.A.R.T. goal is one that’s specific, measurable, attainable, relevant, and timely. Make sure you clearly define your contest’s goals before you start planning. Do you want to promote a new product? Grow your email list? Perhaps you’re looking to gather a bunch of user-generated content such as photos and videos.
To set your Facebook contest up for success, focus on one or two attainable goals.
#3: Choose the Contest Type
Consider running caption, photo-vote, video-vote, and sweepstakes contests, which are always popular on Facebook. Sweepstakes are the easiest to enter and the key to driving lots of entries is to pick the right prize.
Del Mar Fans & Lighting’s straightforward Facebook giveaway requires entrants to simply vote on which lighting product they prefer. Once they vote, they’re entered. When the contest ends, a company rep will choose a winner at random.
Remember, you need to develop a contest that will help you reach your goals. Try a photo- or video-vote contest if your goal is to collect user-generated content.
#4: Select the Right Software
Figure out what software you need to run and manage your contest. Look for software with built-in voter verification features, so everything is on the up and up.
If you want to collect email addresses or other contact information, use third-party software that will help you organize all of the data you collect.
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