Hotpink Websites

Websites with Business and Marketing Tools Built-in

  • HOME
  • About
    • Online Marketing and Why It’s Still A Mystery
    • Google’s Mobile Changes will affect you
    • FAQ
    • Website Treasure Map
    • IntegraPay – The way businesses get paid
  • Testimonials
    • Testimonials with Video
    • Our Work
    • Examples of our work
    • Add your testimonial here
    • Refer your Friends and Colleagues to Hotpink Websites
    • More Testimonials
    • from our Youtube Channel
  • Blog
    • – – – Keystone Articles – – –
    • Hot Business Tips
      • Business Mastery Tips
      • Business Networking Tips
      • Business Systems
      • Business Tips
      • Tips N Tricks
    • Backups & Recovery
    • Cheap is not Cheap
    • Domains
    • Inbound Marketing
    • Getting Sales
      • email Marketing
      • Get More Customers
      • Raving Fans
      • Sales
    • Wealth Dynamics Profiles
    • 3 Steps to Start a Successful Web Design Business
  • Offers
    • Tradies Want More Business Without Having To Compete For It?
    • 5 Easy Things to Fix On Your Website this week to Increase Sales
    • Online Marketing and Why It’s Still A Mystery – (video)
    • Website Rescue – Quick Review
    • IntegraPay – The way businesses get paid
    • Domain Registration
  • Contact Us
    • Make your Website Enquiry here
    • New Website Consultation
    • Make a general booking
    • Refer your Friends and Colleagues to Hotpink Websites
    • CLIENT LOGIN
  • Get a Website
    • Get a Website
    • Online Marketing Mystery
    • New Website Consultation
    • Shift to Hotpink Websites
    • Register Your Domain Name

24 Feb 2017

10 Reasons (and 4 Ways) to Start Video Marketing on a Budget

If there was one takeaway from Brian Halligan and Dharmesh Shah’s epic keynote at INBOUND 2016, it was this: video is essential.

Those who don’t currently offer video marketing in their portfolio of services need to get on it. Now.

More than one marketer, upon exiting that presentation, reacted like they’d just realized the power was out at a facility filled with hungry dinosaurs.

It’s a fair reaction! While I have the pleasure of knowing some brilliant video marketers, there’s little point in denying that most marketers boast backgrounds in data, sales, writing, and social media, not the creation of compelling visual content.

The message from HubSpot (and many others) is that it’s time to add that skill to your toolbox, or add someone gifted in the art of video to your team.

As we’ll get to in a minute, that doesn’t mean you need to have a studio, expensive equipment, or a grizzled video marketer from a company with a name like PiXcel.

You do need to understand why video is so insanely valuable, and be willing to embark on this new journey.

Why is Video Important to Marketing?

Why is video so big right now? Here are ten reasons, because we like nice, round numbers:

    Linked videos in emails can (and often do) increase click-throughs by 200-300% (HubSpot)

80% of users can remember the details of a video advertisement they watched in the last month (Small Biz Trends)   

90% of online shoppers say they find video helpful as they’re selecting a product or service (Video Brewery)

73% of companies using video marketing report improved ROI  (HubSpot)  

65% of executives said they visited a marketer’s (or marketing company’s) website to learn more after viewing a video (Small Biz Trends)  

92% of mobile users reported sharing a video with friends, family, or co-workers in the last month (HubSpot)

Video shares on social media are engaged with at a 1,200% higher rate than text or images alone (Brightcove)   

45.4% of Internet users (that’s a lot of people!) will see a video online in a given month (Video Brewery)

68% of marketers surveyed said they believe interactive video will become more important, so there’s your competition (Brightcove)

87% of respondents for one survey said they use online video to market their businesses (we think there’s likely some fibbing, there), but more importantly, 78% said they think it’s effective (Wyzowl)

Continue Reading…

Source: 10 Reasons (and 4 Ways) to Start Video Marketing on a Budget

Share this with your friends:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket
  • Skype

Related

‘What is it that you want to achieve,
and how can we help you achieve it?’

Contact Us Now

Want to find out how you can improve your results?
Talk to one of our marketing experts!

Online Marketing and Why It’s Still A Mystery

Get more things like this direct to your inbox.

Related

Written by hotpink · Read more in these Categories: All Curated Content, internet marketing, Online Business, Sales, SEO

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find us on Social Media

Facebook Twitter LinkedIn YouTube Google+ Pinterest

Why You Should Add a Hello Bar to Your WordPress Website and How To Do It

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Online Marketing and Why It’s Still A Mystery

LIMITED OFFER: Claim Your FREE Online Marketing Accelerator Session and Fast Track Your … [Read More...]

Make your Website Enquiry here . . .

I love working with business owners and success strategies that often include websites.  It is very satisfying to be working as part of a team to bring a vision to life. I give my all to these … [Read More...]

Video Testimonial

See More Testimonials Here

See More Testimonials with Video Here

Tradies Want More Business Without Having To Compete For It?

Attention Tradesmen - Want More Business Without Having To Compete For It

Google begins mobile-first indexing, using mobile content for all search rankings

Do you have trouble remembering passwords

5 Easy Things to Fix On Your Website this week to Increase Sales

Google’s Mobile Changes will affect you

10 Tips for Maintaining Customer Relationships Online

IMAP vs POP3 what’s the difference

Recent Posts

  • Guest post: 8 steps to protect your website
  • 7 Easy Questions That Will Tell You If Your Content Marketing Is Working
  • Four Ways To Improve Your Millennial Marketing Strategies – B&T
  • 10 surefire ways to crush your rivals on Facebook
  • 10 Tips for Getting the Most Out of Your Marketing Efforts

Review Posts from Our Archives

Choose from these subjects

Keystone Articles

Tradies Want More Business Without Having To Compete For It?

The importance of having a website

How to Showcase your Business Premises with 360 degree photography

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Google begins mobile-first indexing, using mobile content for all search rankings

Search Our Website

Credentials

Check out Credentials, Testimonials and History in LinkedIN

Connect with me on LInkedIN tp

https://www.linkedin.com/in/philip-krieg-5930b12

hub spot certification

wpe-badge-200

SEA biglogo-big50

How can I help You?

philipkrieg-300x2681Please let me know how I can help you on this quick form.

Or, CLICK HERE if you need a new website — Website Enquiry.

  • This field is for validation purposes and should be left unchanged.

 

Related

© 2015 All Rights Reserved · The Hotpink Foundation · Hotpink Websites
TreeTops Plaza Suite 2013, 3/6 Classic Way, Burleigh Waters, Queensland 4220 Australia

The following are copyright and trademarks of The Hotpink Foundation: the words Hotpink, Hotpink Websites, Hotpink Foundation, Website Rescue, Website Autopsy, SEO Made Simple, SEO Micro Sites, Get Your Google Places, Instant Contact, Website Presenter Graphics – the Hotpink Websites logo, the Hotpink Flame Icon, the Hotpink colour #ff0066

Information on this website is general in nature, is the opinion of the author and does not constitute advice.
You acknowledge that you should consult an appropriate professional for specific advice relevant to your situation.
We may receive affiliate payments from services mentioned on this site.  We use and recommend FreeFoto.com

General Terms and Conditions – Privacy Policy

Social Enterprise, (charitable giving)

We proudly support B1G1.

We proudly support the Beyond 4000 Foundation – Building Better Communities.

 

Related

Copyright 2009-2019 · Website by Hotpink Websites · Gold Coast Web Design Company · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.