According to a 2013 article in Fast Company, only 3 percent of agency creative directors are women, even though women control 80 percent of consumer spending.
The under-representation of women in advertising is contributing to an industry that is too often churning out work that relies on female stereotypes to “gain eyeballs,” as a Slate article about 2015’s sexist Superbowl ads makes clear.
No wonder that in a recent study, where female consumers were asked if brands understood them, 90% said NO!
Even from a business POV, that’s just bad business!
Considering that women are driving the economy by bringing in more than half the income in 55% of U.S. households and dominating social networks. We need an urgent paradigm shift.