Worrying about how to improve time on site can seem like a waste at first.
After all, does it really matter how long visitors stick around?
Isn’t the main point that they come to your site at all?
Yes, it matters.
However, total visitors is also a bit of a feel-good metric.
Because it’s not just about getting people to your site, but also about what they do during their stay.
For that, time on site is an important indicator.
It shows how visitors feel about your content and your site in general.
If they don’t like it, they are out of there as quick as a gunshot.
The result: an increased bounce rate and low-quality rating from Google.
Plus, short time on site makes it very unlikely that visitors will convert to subscribers, paying customers, or something else.
For that reason, in this article we will show you effective strategies to keep visitors on your website.
You will learn how to keep them engaged so they stick around and you have more opportunity to convert them from chance visitors to raving fans.
Then let’s get started.
How to Keep Visitors on Your Site Longer
The strategies below will help prevent your visitors from hitting the ‘back’ button in their browser.
Clean Up Your Design
Visitors decide within seconds whether to stay on a web page or not.
It’s your duty to make sure that decision is positive.
Since the human brain processes visual information first, a professional and pleasant design goes a long way to make this outcome much more likely.
However, on the flip side, if your design looks like a throwback to the 90s, your visitors are out of there faster than you can say “animated background image”.